Born To Be Worn by S & T Creations

We’ve Moved!

Posted on: January 26, 2012

Come find us!Our blog, that is!  The first step in putting together a revamped biz plan for our company is to get our own domain name and move our world wide web “footprint” to that location.  So, our new domain is http://sntjewelry.com

The blog was copied over to our website this past weekend.  Bear with me, I have several tweaks to complete in the look and setup but wanted to make the announcement, since I won’t be maintaing a full blog here, but only shorter posts with more links and connections. By owning our site, I have much more control and flexibility over our wordpress blog, and can customize it to fit our work.

Please follow us over to there. It should be the LAST move we make.  We have learned a great deal about our blog and how things “look.”  We chose S & T Creations as a biz name years before we thought about being on the internet.  Unfortunately, “sandtcreations.com” has been interpreted as some type of sand art, like layers in jars or painting with colored sands.

So, we created Born To Be Worn Jewelry for our blog name, as well as a marketing catch phrase for our designs.  We both like it, but when I went to get a domain name, I knew that did not “connect” to our biz in any way someone would remember. In addition, similar domain names were already taken and the confusion would only irritate potential visitors.  Over the years, I have also read recommendations to always include WHAT you do/make in your domain name. 

That is the brief history of where sntjewelry came from.  Eliminating the full “and” work removed any mistaken trace of sand and using jewelry instead of creations is much more descriptive of our work.

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